Creature Comforts: Focus on London and SE Ethnic Minorities

Three years ago, Tower Hamlets Council hit the headlines of national newspapers for taking the decision to build a care home catering largely, but not exclusively, for the cultural needs of the large Muslim community in the borough. The story was covered aggressively and negatively by the tabloid press who said the move ran counter to multi-culturalism.

"We put up a sign at the site saying this is a new centre that's being built to meet the needs of Bangladeshi older people," explains Ian Wilson, Director of Social Services at Tower Hamlets Council. "A local person then complained to the local paper saying it excluded other groups. The story then appeared in the Evening Standard and was picked up by a number of nationals and by the time the Daily Star reported it the story had been distorted to 'council to build housing block for Bangladeshis only'."

The scandal left the council feeling battered but adamant it was doing the right thing with its Sonali Gardens project. Most people are receptive to the idea of culturally sensitive services if you explain the benefits it offers to the service user.

"You have to take the view of the person that would benefit from spending some of their time at an older people's day centre. If you're a person that grew up in England, ate English food and grew up in the culture when you go to your day centre you'd expect it to be similar to the rest of the life you'd led. If Buddhists ran it and it served vegetarian brown rice people would say it's not what you'd expect. It should continue on from their earlier life," he says.

He explains that culturally sensitive services need to evolve like any other service to keep pace with the changing needs of clients.

TOP TIPS

Do: Be creative. If you can't afford to meet the needs of a small minority group through traditional means, then try and meet them through other creative ways.
Don't: Be fazed by hostile or racist interpretation of what you're doing. Hold your ground and keep explaining.

Community Care - 11-17 May 2006
www.communitycare.co.uk